Curriculum vitae

Experience

Marketing Specialist at inlumi

Utrecht, The Netherlands
August 2017 — present

During my time at this consulting company, I have seen the organisation double in size, expand into several new geographies, increase its range of services and experience two major re-brands. I have played an active role in ensuring our branding and marketing communications stay up to speed with this rapid growth.

• Day-to-day content marketing: publishing blog posts with subject-matter experts, social media marketing, email marketing, event marketing, video production, producing flyers & brochures, curating & updating the website, advertising on Google and LinkedIn
• Designed and published the annual Enabling Decisions magazine, shared online and with clients globally
• Grew our following on LinkedIn to 10,000 followers, with a 100% increase in 1 year
• Employer branding: helped to position inlumi as a top employer
• Internal communications: managed internal newsletters, supported with the content & design of intranet, created an app for an internal event
• Launched inlumi.com in 2017
• Advocated for & facilitated the adoption of a CMS (HubSpot)
• From 2022, worked closely together with a marketing agency to elevate our brand to the next level

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Communications Assistant at DELMIC B.V.

Delft, The Netherlands
September 2015 — August 2017

For this microscopy start-up, I generated marketing content targeting the
scientific community.

• Designed a new, modern website design for better lead generation
• Created a range of marketing collateral and created templates for future productions
• Launched the blog and produced blog posts on the basis of interviews with subject-matter expects
• Expanded the company’s social media reach
• Managed and optimised the website from the front and back-end, in combination with the CMS (HubSpot)

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Content Creator at Stichting WORM

Rotterdam, The Netherlands
August 2016 — January 2017

At this cultural centre for avant-garde art, I helped to broaden the outreach via the extensive use of social media and promotional platforms, working as an intermediary between third parties and an eclectic audience.

• Wrote promotional texts about events related to music, art, and culture, and create the “after story”
• Interviewed resident artists at the organisation
• Regularly posted on various social media platforms for the promotion of events and activities taking place at WORM

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Communications Assistant at The Institute for Historical Justice and Reconciliation

Leiden, The Netherlands
April 2015 — September 2015

IHJR seeks to address unresolved historical legacies in multi-ethnic and multi-cultural societies with the goal of promoting understanding and inclusiveness. I designed and drafted communication materials.

• Designed posters and other visual communication
• Managed the organisation’s presence on social media
• Worked closely with writers to manage and edit the “student blog”
• Optimise the website
• Design, manage, and write texts for the 2014 annual report

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Dutch to English Translator (Freelance)

March 2015 — September 2015

I translated texts for various commercial clients from Dutch to English.

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Communications and Administrative Assistant at International Centre for Parliamentary Studies

Brussels, Belgium
February 2012 – June 2012

ICPS exists to promote effective policy making and good governance through better interaction between parliaments, governments and other stakeholders in society. I created external communication materials and organised conference logistics in preparation for and during events.

• Created brochures, badges, and website content
• Created content to be distributed to participants after the events
• Conducted research for future conferences organised by the Centre

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Communications Intern at the International School of Brussels

Brussels, Belgium
September 2008 – December 2008

At this international school, I wrote internal and external communications materials, and performed various administrative tasks for the communications office.