Between January and April 2016, I have been working on developing a new website for DELMIC B.V. My main contribution was the execution of a design with CSS, HTML, and PHP. Some pages that are hosted on a content management system also had to be integrated with the new layout. I worked closely together with colleagues to develop new content.
This version is both visually, and in terms of content, designed to be easier to read and navigate. Another important upgrade is the move from the website as purely promotion for the company’s products to being a knowledge base for electron microscope users in general.
Lastly, this new website marked a move towards a more responsive inbound marketing strategy. For that reason, I also incorporated SEO best practices into the content of the site. DELMIC’s website pages now rank much higher on many relevant search results.